IRS Scams – Fresno CPA

IRS Scams — Do Not Accept Phone Calls or Emails!

Please read this article to protect yourself from IRS impersonation scams. Even if you think you would never be vulnerable to these attacks, be aware that the current scammers (posing as the IRS) are incredibly convincing and intimidating and no one is immune to their tactics. The scammer will make it feel impossible to ignore…

Details
marketing professional services – Fresno CPA

Marketing Professional Services: What it is and why should I care?

Marketing professional services are literally marketing someone’s intellectual property, or, as I often say jokingly—I market our experts’ brains. But sometimes business owners misunderstand marketing to be simply brochures and advertising. It’s understandable that there is push-back to implement that type of program because the ROI just isn’t there. So then, what is marketing professional…

Details
change – Fresno CPA

How to Embrace Change and Improve Your Bottom Line

Business is fluid. A lot like water in a river, it is constantly flowing and transforming over time. To be successful long-term, you must adapt to the new things your industry brings you. Examples of change in business could be: new technology (point of sale systems in retail), industry trends (price bubbles in real estate), or unanticipated events (loss…

Details
vendor negotiation – Fresno CPA

Vendor Negotiation Tips That Pay Big

It’s Monday – Back to Business. Did you prepare for your vendor negotiation meeting?  Something as simple as a vendor contract or customer terms can significantly impact your profits.  If you haven’t mastered this art, consider the following tips before going into a meeting where you need to make a deal: 1. Body Language Be aware of…

Details