marketing professional services – Fresno CPA

Marketing Professional Services: What it is and why should I care?

Marketing professional services are literally marketing someone’s intellectual property, or, as I often say jokingly—I market our experts’ brains. But sometimes business owners misunderstand marketing to be simply brochures and advertising. It’s understandable that there is push-back to implement that type of program because the ROI just isn’t there. So then, what is marketing professional…

vendor negotiation – Fresno CPA

Vendor Negotiation Tips That Pay Big

It’s Monday – Back to Business. Did you prepare for your vendor negotiation meeting?  Something as simple as a vendor contract or customer terms can significantly impact your profits.  If you haven’t mastered this art, consider the following tips before going into a meeting where you need to make a deal: 1. Body Language Be aware of…